Working with the brilliant people at Droga5 we launched Qiddiya, a city in the Saudi desert. Creating a film for one of the biggest attractions - an F1 track with an insane corner 70 meters up in the air.
We also created a bunch of 3D billboards, announcing that 'play' is being released in Qiddiya. Getting eyes on some of the most epic media on earth: Picadilly Circus London, Times Square New York, and incredible 3D sites in Tokyo, Shanghai & Riyadh.